So imagine a profile page, or something like Google Reader, where you could choose from a list of sections that you’d like to have delivered to you every morning. Take that idea even further and you could create a list of people, places, things that you enjoy that would be pushed to the front of your news. Or on the flip side, you hate hearing about the Octo-mom or Jon and Kate so you exclude them from your news. Perhaps based upon your selections there are articles that are suggested based upon your interests, and even the advertising is sorted to fit your likes.